TenuousWhy storytelling is one of the biggest skills you need to progress your business.-7 links suck in messages.  Like really suck. If you’re writing a message about your kids and then randomly connecting that story to why someone should work with you or a tip you want to share, makes your message really confusing.

First. This is not about whether you include your family or any other subject in your messages. Because I do that.  All the time.

It’s about making sure that when you’re writing about something it genuinely connects to the real message you want your audience to hear.

I’ve seen a tonne of messages recently where I read and think wtf?

It’s a nice story but how on earth does that make a difference to my eating habits/niche/ideal client/fitness/mindset. Which is kind of what you wanted to talk about.

All it’s done is make me read your message three times and I still don’t get it (and that’s me being nice as most people will just scroll passed).  I don’t get what you want me to know. It doesn’t make me want to comment or find out more about you. And that’s a damn shame because you may have exactly what I want and need right now.

To write a message that is engaging, that connects, that positions you as the expert is damn important because it helps people see who you really are.   Through building these emotional connections, trust and subsequent deep relationships you can easily attract clients. Connecting all parts of your message, without tenuous links, but natural progression, so that your audience gets it and gets you really is the best and only way to write.


So cut the tenuous links – tell your message so that it flows and connects, fueled with passion and emotion. I think you’ll be surprised by the difference you receive!

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