You’ve just checked your daily planner and it screams at you ‘it’s time to write a blog/email/ newsletter/post…’. And so you grab your pen and your notebook (or if you’re new school, your tablet or laptop) and you sit down pen poised, fingers ready and nothing happens. Your mind goes blank. And the next time your brain clicks in you’re watching kittens do the funniest things on YouTube.
And as the sun sets and you realize that you actually have to get something out as you’ve not published anything ages. So you quickly throw a few words on a page, fumble your way through and hit publish. With fingers, toes and everything crossed in the hope that, just this once, you get noticed.
How many times have you done this? Hand on heart. Honestly?
I know I am not the only one that has. And yes sometimes finding the inspiration to write messages is hard. But it’s also ridiculously important. Because writing posts, blogs, newsletters or emails that grab your audience’s attention, that makes them feel an emotional connection is the only way you will get noticed. It’s how you grow an engaged following. A following who are waiting to work with you.
It’s not about being a natural writer. It’s not about whether you are creative. We all have the potential to write amazing messages that sell. We just need to find the inspiration.
To help you, I have pulled together my top 5 ways to find exactly that. Inspiration to write messages that sell.
- Why. Why. Why.
Before you start writing a thing you should be clear on why. What are you trying to achieve with that message? It should always come back to your purpose, your passion. (But remember it’s never about you. It’s always about what your ideal client wants, needs, aspires). When we think about the why, we get fueled up with our passion which creates inspiration and that starts pouring out of us, onto paper, into videos. And it is one of the easiest ways to find inspiration.
- Stay educated.
Spend time every day learning. When we invest in learning (whether financially or with time), you will find information that triggers you. And it doesn’t matter if you agree or disagree with the information because either way it will give you the inspiration to write your own version of your truth. And it’s not about re-using other people’s material. It’s about being triggered and voicing your opinion in your own unique and authentic way.
- Meditate – and always have pen and paper to hand
I actively encourage meditation as part of anyone’s writing process. When we go into a mindful, meditative state (which is one where we are not thinking about the past or the future, we are just present in the moment) we are at our most open and receptive. And when we are open and receptive we can find inspiration. This is exactly why many people say their best ideas or biggest revelations come to them when they are in the shower. Because when you’re in the shower, you tend to switch off. In switching off your mind, you become mindful, open, receptive.
And it’s important to always have pen and paper to hand. Because inspiration can come at any time. When you’re in the shower, gym or out on a walk. There are pens and bits of paper everywhere in my house, in my car, in jacket pockets. So that when inspiration comes, I can scribble it down and then pin it to my board to come back to at a later date.
- Know your bodyclock.
Too often we look at tasks the wrong way round. And when it comes to writing and creating content, whether that’s emails, blogs, social media posts or video, it’s really important to find the best time of day when you are motivated and inspired to write the most authentic, emotional, powerful messages. To ensure that you reach directly into the emotions of your audience.
So if you’re working through your to do list and your next task is to write a blog and you’re just not feeling it. It could be because the time isn’t right on your body clock.
Your body clock influences your ability to perform tasks throughout the day. So it is really common to feel ebbs and flows in your energy levels. It’s important to recognize when you’re at your energetic peak as this is when you should deal with any complex tasks. You’re at your most alert. For me, this is first thing in the morning. So last night when I was asked to provide feedback on a highly complex, technical piece of copy I put it off till this morning. Because last night I wouldn’t have given it 100%, the time was wrong on my bodyclock. Instead I did it this morning, at 7am, when I was at my most energetic. I was alert.
Creative tasks are really great to do when you experience a rise in energy, because as your energy levels rise it sparks creativity. It’s so important to recognize how your energy levels flow in order to find the write time to create.
- Fight the fear
If you’re doing all of the above, but find you’re still struggling then you need to look deeper at why.
Not long ago, my husband, who’s a volunteer medical first responder got called out very early one morning. I lay in bed thinking about all the content I needed to write. And realised I was procrastinating. I even convinced myself it would be better to go back to sleep. But I forced myself to ask why. It wasn’t in doing the task – because I love writing. It was in whether my message was good enough. Whether it was worthy of being told. I was afraid of being judged, criticized, ignored.
So I meditated to get myself back to a neutral, balanced state. I visualized myself on stage speaking to hundreds of people, all who were hanging off every word, as I was their expert. And I journaled writing down my fear and everything I could think that disproved it. These three thing, helped my find the inspiration I needed. I ended up writing five blogs, which I was able to rework to provide me with over a month’s content across all channels.
There is no excuse to not find inspiration. Writing content, writing authentic messages that position you as the expert, that speaks to your audience, to their exact needs, challenges, desires is the only way to build an engaged following. And it makes converting clients easy. So go and get inspired. And put that pen to paper, fingers to keyboard and go…